Perhaps the most important task in any search engine marketing campaign – whether it is for organic search engine optimisation (SEO) or pay per click (PPC) advertising, is building a list of relevant and searched keywords.
Unfortunately, most people do not know what keywords are actually being used to find what they are offering.
Developing a list of keywords takes time and patience.
In order to develop a comprehensive set of keywords, plan on spending at least 8 hours of work if not much more. It could actually take days to develop your first list and from there on it is an ongoing process.
Here are the basic steps to conducting keyword research for either organic search engine optimisation (SEO) or pay per click (PPC) advertising:
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Tuesday, December 2, 2008
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