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Thursday, August 28, 2008

Article Submission Links

Going with the theme of creating backlinks to assist in seo, you need to have articles published that contain links to the website you are promoting.

A good article submission company that I found is Article Marketer. Here are a few links to their submission page: Submit your articles to thousands of publishers - with one click.

Another link:
Free Article Marketing Resources, Classes, E-Books and Audio.

This is a good resource. Bookmark this page.


Thursday, August 21, 2008

6 Ways to get your Blog Ranked High on Google

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.

1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, “blog ranked high on Google.” Currently there are approximately 286,000 pages using this term so I’ll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.

My keyword phrase also includes other keyword phrases like, “ranked high on Google” with about 310,000 competing pages and “high on Google” with over 71 million competing pages. Getting to the first page for these terms would be a bonus.

2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, “blog ranked high on Google” in the title of this article. It’s important to use your keyword phrase in your blog title if you want to rank high for that phrase on the Google results page.

Another reason you want to use your keyword phrase in your blog title is to give your reader an immediate understanding as to what your blog post is about. If your blog is listed at the top of the search engine results page for your keyword phrase but no one reads it, it’s of no value. Use a title that will cause people to click through to your blog post.

The New York Times creates two different titles for their articles. They use a catchy, creative or humorous title for their newspaper, and a keyword specific title for the articles and blogs they post to the Internet. They do this because people looking for jokes about the eating habits of nuns generally go to a search engine and type, “jokes about the eating habits of nuns,” not “Nuns, Buns and Puns.”

3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, “blog ranked high on Google,” is used throughout this blog post. Google pays attention to the text on a blog in order to understand what the blog post is about. Once Google comprehends the content of the blog post, it will categorize the blog based on that information. By using your keyword phrase in your text, both Google and your readers can quickly understand what your blog post is about, allowing Google to accurately categorize your blog making it easy for your clients to find.

In the past, search engine consultants encouraged writers to use their keyword phrase in the first 25 words of their text and again in the last sentence. Today, the search engines don’t seem to pay as much attention to word placement, but reader’s do.

If your article is about your keyword phrase, it’s a good idea to use it in the first and last sentence because it helps your reader quickly know what your blog post is about. It’s also a good idea to use your keyword phrase in the first sentence because that is the text that is most likely to show in the description text on the search results page.

4. Link To Your Blog With Keyword Rich Anchor Text
Get as many one-way links leading back to your blog post as possible from as many quality blogs and websites as you can. Do your best to insure that the text people click on to get back to your site includes your keywords and keyword phrases. This is known in Internet marketing circles as anchor text.

In this example I want the anchor text leading back to my blog post to have the keyword phrase, “blog ranked high on Google,” as the clickable text. The clickable text is the means by which all of those other web sites and blogs tell Google what your blog post is about.

Google provides far more weight to the theme of your blog post based on the quality and size of the sites linking back to your blog than the text on your blog. For example, if you do a Google search for the term, “click here,” you will be taken to the Adobe Reader download web page. It’s interesting to note the term “click here” doesn’t appear anywhere on that page. The reason the Adobe Reader download page comes up first for this term is because there are millions of other sites that use the anchor text, “click here,” to direct people to the Adobe Reader download page.

There are two wonderful ways to get keyword rich anchor text directing people back to your blog post. The first is to write and submit an article about your blog post to other web site and blog owners who will upload your article to their site. In return those web site and blog owners will provide you with a keyword rich anchor text link from your article back to your blog. They get great content for their web site and you get a valuable one-way link back to your blog post.

The second way is to encourage other blog owners to write about your blog post. In doing so, they are very likely to use your blog title as the anchor text leading readers back to your post. This is another reason why it’s so important to use your keyword phrase in your blog title.

5. Ask Your Readers To Digg Your Blog Post
Ask your readers to tell the rest of the world about your blog post by submitting it to one of the social bookmarking sites. They include DIGG, Stumble, Blink and many others. If the title of your blog post includes your keyword phrase, it is likely that this is how your readers will describe your blog post to the social bookmarking sites. This helps Google decide where to rank your site on the search results page.

6. Blog On A Community Site
Recognized Expert, Active Rain, and Christian Blog are all examples of niche community blog sites. Recognized Expert is a site for marketing experts, Active Rain is for real estate professionals and the Christian blog is for, you guessed it, Christians. These niche sites have tons of traffic along with the undivided attention of Google and the other search engines.

If you’re a marketing expert for example, blogging on a site like Recognized Expert will push your blog post to the top of the search results page in a matter of hours. That’s a huge reason to blog on a community site. If you wrote the same content on your own blog, it may take months to be seen by Google, and you may never get close to the first page for your keyword phrase.

Google, Yahoo, MSN, AOL and the other search engines explore busy community sites for new content every few minutes. On the other hand, they visit newer and smaller sites every few months. If you’re serious about generating business from blogging, consider blogging on a topic specific community site.

Good article from EarlySpinBlog.com


Saturday, August 2, 2008

Blogging, Syndication and RSS

Blogging, Syndication and RSS

Powerful new technologies exist to position your site's content across the web. This results in hundreds or thousands of one way, inbound, natural links from relevant sites to your content.

Create fresh content for your web site and install it in a weblog resident on your server. Use RSS and XML technology to distribute this content across the web, where it is republished by third party web sites. As each article is embedded with anchor text links to your web site, your site's link popularity quickly grows.

Additionally, distribute your content via distribution channels on the web. Web users and webmasters pick this content up and republish it. The effect is the same - your content is being republished across the web. Google and the others see this - and take note of it - as you are now an "authority" on the subject. An authority site ranks higher than a site not considered an authority by the search engines.

Borrowed from Arteworks.biz website. Original article HERE.

NUGGET - Write Articles!!!

Tags: Search Engine Optimization SEO Optimize web site

Video Search Engine Optimization

Link Bait, Social Media, Video Search Engine Optimization

Link bait is content on your web site that encourages ("baits") people to link to your site. As inbound linking is so important to Google rankings, the creation of quality link bait is an integral component of any effective search marketing strategy.

Articles, blogs, tools and widgets, even audio and video content, can be attractive fodder for inbound links.

Video optimization is becoming increasingly important, as videos seem to be doing especially well in universal search and are very attractive to site owners as targets of links. Video content can have a viral effect as well, by providing code for the insertion of your videos on third party sites, your video content can be easily dropped into any third party site, pre-configured with links back to your site!

Full service video editing, production, and social media optimization
We offer a full range of video services and can assist you in planning videos for Internet distribution. We can then professionally edit the video, adding titles, effects, and audio clips, and exporting the video into popular Internet formats.

It doesn't stop at production, however. We are experts in video optimization. We will embed the proper meta content into each video, as well as distribute the video content on YouTube, MetaCafe, MySpaceTV, and similar sites. We will make sure the videos get bookmarked and seen, with the goal of creating a viral buzz about your video content.

Video content is a great way to benefit your actual site users as well. It makes your site appear more professional and legitimate. And, if you are adding new video content on a regular basis, it will keep your users coming back for more.

Borrowed form Arteworks.biz website: Source Article Here

Video: our next seo nugget.

Tags: Search Engine Optimization SEO Optimize web site

SEO - "On Page" Code Optimization

borrowed from Arteworks.biz website. Original article found here

Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Second, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.

One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.

Web site design and search engine optimization are two entirely different things.

The first step in any search engine optimization effort is to conduct detailed keyphrase research and competitive intelligence. This is a crucial step and is skipped over by many firms, who simply take the word of the client. It is important to remember in keyphrase research that the client is not always right.

The point of keyphrase research is to discover the keyphrases the client hasn't thought of, and to optimize for those, as well as the client's suggested keyphrases. Typically, a client may only be aware of a small fraction of keyphrases relevant to their business. As the goal of search engine optimization is increased traffic and, presumably, sales, keyphrase research allows us to ascertain additional, high traffic keyphrases which people are actually searching for on the search engines.

But how do we know this? We use a real time database of Internet search engine queries provided by Keyword Discovery. This is the keyphrase research tool of choice by industry experts. This database of real search engine queries allows us to examine keyphrases related to the client's suggested keyphrases, and discover those hidden gems which have high search engine query volume while at the same time have gone largely ignored by your competition.

We are not saying we will only optimize for "long tail" keyphrases for which nobody is searching. We will optimize for the keyphrases you ask us to. But, we will also optimize for additional keyphrases which are likely to generate a large volume of traffic to your site.

As an example, let us use the term "search engine optimizaton". It is one thing to optimize a site for that term. It is quite another thing to optimize for "search engine optimization austin texas". And quite another thing still to optimize for "search engine marketing firms". So, while a client might come to us with a suggested keyphrase, we will optimize for that keyphrase, as well as others that may have been missed by the client. This results in maximum visibility for your business over the spectrum of search engine queries performed by your potential customers.

Once the keyphrase research is completed, we begin the process of competitive intelligence. We want to discover what your competition is doing, so that we can do it better and beat them. This is a process by which we examine various keyphrases, who is ranking for them, and most importantly why.

We look at a number of factors in our search for the "why". We look at on page optimization factors as well as external factors such as inbound linkage and the nature of those inbound links. Once we are armed with this sort of competitive intelligence, we develop a powerful search engine strategy designed exclusively for your business. In other words, we beat the competition at their own game. We do everything they are doing, plus things that they are not doing, to get you to the top of the heap.

AFI: how can an individual do this on his/her own?

Tags: Search Engine Optimization SEO Optimize web site
It is not about link popularity - it is about trusted link popularity. There is a difference.

This is where the rubber meets the road when it comes to getting top search engine rankings. Despite the rumors and myths to the contrary, "on page" code optimization is simply not enough. Off page work is absolutely necessary. This is why effective search engine optimization strategies take time and cannot be achieved with a one time "optimization" of meta tags or other code elements.

An effective strategy for building text link popularity should only involve natural, one way, inbound links from trusted, relevant sources. This means:

• Natural - Links that are not bought, sold, traded, or part of a link exchange scheme. Natural links are links that individual webmasters make from their sites to your unique, original, and fresh content.

• One Way - Links to your site are inbound links only, they are not reciprocal links in which you trade links with other sites. This would include link swaps, link exchanges, and the like.

• Trusted Source - Sites that Google trusts based on past behavior and the link popularity of that site and of sites pointing to that site. A site earns a reputation by being a responsible site providing useful content to Internet users.

• Relevant - Links that come from sites related to your industry. Link popularity services that do nothing more than go out and get links from any site whatsoever will not get you relevant links. You want links from sites that are similar to yours in some way.

If we are not building your link popularity via link exchanges, link farms, or any of the other ways described above, what do we do?

The secret is the creation of relevant, fresh content on a regular basis. Our copywriters create useful, informative and educational articles for you and syndicate that content out via a variety of methods such as blogging, article distribution, and RSS newsfeeds. Third party sites pick up and republish this content, then link back to you as the source of that content. As the content we produce for you is relevant to your site, only sites in related industries will republish this content. Therefore, you are getting the relevant, one way, trusted, natural links for which Google and the others are looking.

borrowed from Arte Works.biz website. Link to article here

Tags: Search Engine Optimization SEO Optimize web site

Setting the Tone for This Blog

This first post will set the tone for this blog. I will catalog the nuggets of wisdom learned from researching everything about search engine optimization (SEO) and website promotion.

All sources will be cited giving them back links and credit for the information.

Bookmark this site and subscribe to my posts. We can learn together.


Tags: Search Engine Optimization SEO Optimize web site