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Monday, December 29, 2008

How to put AdSense in the middle of Blogger posts


In the famous Google AdSense heat map are reported the most profitable areas where to put advertising for your site or blog.

There is no mention of a placement in the middle of your posts.


Because by default Blogger, the blogging platform offered by Google, doesn’t offer a way to break a post in the middle and put there an ad.

But, if you search very carefully on the Net, you’ll find that several webmasters tried to put ads in that position and report a significant increase in profits.

This post doesn’t confirm an increase in profits when an ad is in the middle of a post, but explains how to put AdSense in the middle of a Blogger post.


There is a simple way to solve this problem: move post body around the advertising code, just with a bunch of JavaScript and a couple of DIVs. In 2 easy steps:

In your Blogger template:

Find the tag (you must check Expand Widget Templates in Blogger console) and replace it with following code:


*** EDITOR COMMENTS: - Google obviously doesn't want ads in the middle of Blogger posts. this is the second time the html I posted to put adsense in the middle of Blogger posts has vanished. In addition, the code also disapeared from the test blog it was put on.

For the betterment of the SEO movement, this blog cannot get "black listed" by Google, so we need to move to a different topic. ANY FEEDBACK?


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Saturday, December 13, 2008

Savvier Keyword Research for Google

The late Ken Giddens, who was a first-rate web marketing
genius in his own right, said 'If Content is King on the Internet,
then Keywords are Queen.'

That's exactly right. Discovering just one new pocket
of keywords that you hadn't thought of before
can double your traffic in 10 minutes.

One of the most valuable things you can do is get
a 'competition level' of various keywords. How many
people search? How many bidders? How many pages
are there on the Internet about this topic?

Before I start a Google campaign, I take a look to
find out how many bidders are bidding on my keyword.
If there's less than 10, it's going to be a day at the
beach. More than 30, we'd better sharpen our pencils.
More than 60: Only experienced web marketers should play.

Every conceivable combination of keywords represents
a market.

There's an infinite number of keyword phrases.

So there's an infinite number of markets out there
for you to tap into.

Search Engine marketing is all about niches. It's not
about being all things to all people, it's about being
a few specific things to a few specific people. The
profit is in areas where there's a lot of need and not
very many bidders.


There are 103 Google bidders on the phrase 'used car.'

But there are only 13 bidders on the phrase 'used japanese car.'

And there are only 24 bidders on 'san diego used car.'

It's always better to be a big fish in a little pond,
*especially* if you're just getting started. The narrower
the niche, the more valuable the click usually is, and also
the less that click normally costs you.


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Tuesday, December 2, 2008

How to Build a Keyword List

Perhaps the most important task in any search engine marketing campaign – whether it is for organic search engine optimisation (SEO) or pay per click (PPC) advertising, is building a list of relevant and searched keywords.

Unfortunately, most people do not know what keywords are actually being used to find what they are offering.

Developing a list of keywords takes time and patience.

In order to develop a comprehensive set of keywords, plan on spending at least 8 hours of work if not much more. It could actually take days to develop your first list and from there on it is an ongoing process.

Here are the basic steps to conducting keyword research for either organic search engine optimisation (SEO) or pay per click (PPC) advertising:



Importance of Keyword Selection in a PPC Campaign

Excellent advice from Bruce Clay.

To a large extent, search engine marketing is about choosing keywords for your Web site that will be most effective, and keywords in a PPC campaign are just as important as in an SEO campaign.

What is a keyword?

A keyword is a word or phrase that people (consumers or businesses) would employ to locate information on the products or services or topic that they are interested learning more about or purchasing.

For example: A professional bull rider is interested in purchasing new boots. He turns on his computer and visits his favorite search engine.

In the search box he enters the keyword cowboy boots. In addition, he may also enter men’s cowboy boots, western cowboy boots, or authentic cowboy boots.

Of course, since he is a cowboy, certain brands of boots are important so he might also enter designer cowboy boots, Justin cowboy boots, or Tony Lama cowboy boots.

Finally there are different styles of cowboy boots: round toe cowboy boots, crepe sole cowboy bots, and narrow or point toe cowboy boots.

The core idea behind keyword selection is identifying the words or phrases that are important to your target audience and therefore will be the most effective to use on your Web site.

When search engine visitors click in your PPC ad, they are sent to a page on your Web site. As an advertiser, you are only charged when a visitor clicks on your advertisement to visit your Web site.

Making sure you are bidding on keywords that people will be searching for is critical to the success of a pay advertising campaign.

Up front, it is all about visibility. The more eyeballs that see your ad – if it is relevant to what they want – the better chance you have of making a sale or getting a lead.

Bidding on the wrong keywords will only frustrate you and waste your hard earned money.

Bidding on the right keywords can bring you rich rewards but be warned, you will need to research the cost of bids for keywords because some good keywords can also break you.

Incorporate some niche keywords into your campaign that might not cost you as much. You will also want to balance the keywords that will bring you visitors at the short end of the tail or buying cycle as well as the long end of the buying cycle.

Learn more about how to perform proper PPC keyword research to identify what words are being used in searches today.


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Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns

Excellent advice from Bruce Clay.

For ad copy to convert readers to visitors, it must grab the reader’s attention.

Whether it's a print ad in a magazine, a pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it.

You may be advertising in the right place at the right time, however, without the right message, you will have a problem.

If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realising how it relates to them.

If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.

So what characteristics do you look to include when writing ad copy?

First, be sure to use your keywords in your title and even in the description when you can.

If possible, start your title with the keyword or keyword phrase.

For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer.

People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!)

You will want to include a reason for someone to choose to respond to your ad and take action.

Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?

For example, perhaps you are offering a health resort holiday package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a holiday from the daily stress of home and work.

Appeal to their wants and needs and they'll be enticed to click-through.

Your PPC ads might look something like this:

Health Resort Special
Relax, Rejuvenate & Meditate.
Join us for a wellness stay.

Holiday Get-away
Pamper Yourself & Relax.
Join us for a stress-free stay.

Beach Holiday Rentals
Stressed, tired, need to escape?
Feel your cares melt away...

Health Resort Holiday
Get in shape today at our
private paradise holiday getaway.

However, effective ads are only a part of the campaign.

Once your PPC creatives persuades a searcher to click, your landing page must now convert them.

It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.

Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions.


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Landing Pages for PPC Campaigns

Excellent advice from Bruce Clay.

With a PPC campaign, content or Web design changes are not necessary, although in order to create really effective Pay Per Click Internet advertising, you might want to make some changes.

In fact, a Web site is not even really needed. A Web page that answers the searchers query and points them in the right direction for more information is all that is really required.

Compelling content that gives visitors what they are looking for and converts them into buyers or leads is what you really need.

Your PPC Campaing landing pages should load fast. This means you shouldn’t clutter them with heavy images and unnecessary information.

Don’t let your visitors wait too long because they are likely to get frustrated and go somewhere else. And all this after you paid for them to click to your site.

Create Compelling Content:

For the most part, visitors tend to scan websites, looking for the information or offer they saw in your ad. It’s best to leave out extraneous content that does not fit into your ad's objectives. A cluttered website can be confusing so it’s important to organize relevant information in a clear and concise format. Use a clear and compelling call to action to lead your visitor to your offer.

Use Easy to Follow Navigation:

Make it easy for your visitors to find what they are looking for. They are there to accomplish a task, be entertained, learn something or take advantage of an offer. Make it easy for them to do what they and you want them to do. A user-friendly website is an efficient website that maximizes productivity and minimizes frustrations. It values the visitor providing them with a positive & rewarding experience.

Follow Some Simple Usability Rules:

Consider what your visitors experience might be after they click on your ad. For example, if your target market is baby boomers or senior citizens, they most likely will have difficulty reading smaller text, so create landing pages with larger, easy to read fonts. If your demographics are mostly women, use language that appeals to women. Be sure your page loads quickly and there is a compelling and prominent call to action.

Track Conversions:

If your Web site is not a product driven e-commerce Web site, you might also consider using a short form for your visitors to fill out requesting more information or to obtain a free product or sample. You can then use this form to track conversions at least at the PPC campaign level. If it is product driven, and they can purchase directly from your Web site, be sure to put some form of metrics in place for tracking conversions.


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Friday, November 28, 2008

Search Engine Optimization: 11 Basic SEO Strategies for Beginners

Fantastic Advice by Donna Gunter

Search engine optimization (SEO) is the process getting your website ready to be found in organic webs searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.

Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.

I'm not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.

Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:

1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.

2. Domain name. If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.

3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.

4. Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.

5. Alt image tag. The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn't able to be displayed. The best use of any tag is to use your keywords in your image descriptions.

6. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.

7. Keyword density. Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.

8. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for dog training tips."

9. Inbound links. Reciprocal link exchange (you link to my site and I'll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.

A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.

10. New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.

11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps, http://www.xml-sitemaps.com/, to build search engine-friendly sitemaps on my sites.

Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don't have to?

Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com . Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com Copyright (c) 2008 OnlineBizU.com

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Thursday, November 27, 2008

After creating my website, how should I handle the traffic and convert prospects into customers?

You as a website owner will be constantly visiting your website traffic logs to see how many visits your sites are getting. After noting that people spend considerable time on your website and then move away after reaching the shopping page, you wonder if all this work is ever going to be worth the effort.

It’s not that easy to convert a user into a customer unless you show a potential reason to the visitor that your website is worthy for the money that they want to spend.

Now converting those visitors into buyers or clients is a little tricky. As they say the first impression is the last impression, the graphics used on the website definitely strike the attention of the end user but too much design and graphics might just make it cluttered.

As the visitor decides to surf through your website, it is important to build trust with the prospect.

If the prospect wishes to shop on your website make sure the process is simple yet robust so that it is an easy transition for the prospect into a customer.

But would you ensure a smooth experience for the user? Naturally, if the buyer is in full control of the buying process and there are no sneaky questions or promotional elements during the process, they will have no hassle parting away with their money.

A full disclosure of your services is as important as the privacy of your customer.

*** Now before we suggest you some tips on improving your shopping cart experience, there are a few general points that you should consider regarding your website.

Every small thing counts here;

* Most of the times, the visitors to your website enter through the homepage so it is essential that the objective is clearly mentioned to the visitor. The service or product offerings should be listed clearly on the page.

* Make call to action for the visitors clear so that they walk through the path that you have full control over.

* Introduce the customers to the products and create a sense of need or urgency to acquire that product as they are unlikely to revisit or buy the product later. A good description and benefits come in handy here. Don’t go overboard here or sound desperate.

* And after all who doesn’t love a clean website design! Avoid cluttering all elements and keep the visitors engaged.

Some important tips to keep in mind for strengthening your customers shopping experience:

1. With so many online frauds happening, the visitors are a little circumspect. So the first thing they look for in the website is trust and credibility. There are various ways through which you can build trust with the online customer which include many safe and reliable online portals and associations which monitor each transaction closely.

2. Clear, Easy and User-friendly navigation plays a great role in making a better shopping experience with very less time consumption.

3. Have a link to the FAQ page which can assist the customer in case he/she feels lost or hits a roadblock.

4. Ensure that any kind of policy – be it shipping, privacy, affiliate etc... is clearly laid out to the customer in a simplified language.

5. Have a contact form for the customers in case they have any queries. It could become a good source of hot leads for your business. And remember that the turnaround time for your response should be as low as possible.

6. You should have the means of accepting and processing all kinds of cards. And suggesting an alternative to the customers makes it even better and reflects on your services.

7. Offering shipping to the clients takes you one step closer to closing the deal.

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Thursday, October 16, 2008

Search Marketing 101: Choosing the Best Keywords For SEO

By John Hill

Every website owner has heard of them, every search engine uses them, and if you are into SEO you just can't ignore them. Yes, we're referring to 'keywords'. Perhaps the most crucial aspect of search marketing are keywords, and choosing the most 'relevant' keywords can be the difference between success and failure of your web-based venture.

Search marketing and knowing your keywords

A keyword is as single word or a phrase which is used to help search engines index your site. Generally, keyword can be a one to five word phrase that can be used by people during search to find your website. However, choosing 'relevant' keywords for your SEO strategy is not easy. Some business owners tend to use keywords that are internally focused rather than being based on the kinds of searches people actually make. Other times, people tend to be almost 'careless' in researching their keywords and choose generic or irrelevant keywords that have extremely high competition. Some examples of generic keywords could be SEO, website, search engine, UK etc.

The best way to choose keywords for your business is by thinking like a person interested in your service/product. What type of word or words would they type in the search engine browser to find your offering? What are the qualities of your product or service? Answering those questions will better help you in choosing the best keywords for SEO.

Choosing the best keywords for SEO

When you target generic keywords outside your area of business, it exhibits carelessness or a desire to aggressively increasing your visibility and rank. However, going all out to increase ranking on search engines can be detrimental to your SEO campaign because very generic keywords such as free or SEO don't add any value at all. Also being too focused can lead to fluctuating ranking for your website. So the best way to ensure you reap rich dividends for every single SEO penny you spend is to understand the process to research effective keywords. Typically, there are many different methods to find best and relevant keywords and some of these steps are:

Finding words that people use to find product or service similar to your offering.

- Keyword research tools such as Google AdWords Keyword tool, Wordtracker, Trellian Keyword Discovery, etc., are tools that help you pick the most searched and relevant keywords for your website.

- Historical analytics data

- Data mining the search information at your site's level (if you have included a site search facility)

> A keyword list helps you understand your target audience 'search psyche.' So, create a keyword list to find the best combination of primary and secondary keywords that:

- Drive traffic to your website

- Spike the conversion rate for your business

- Ensure that the search engines index your website for the optimum terms

> Examine what will be your 'long tail' terms and optimise for those.

> Finding related keywords used for search on large and small search engines.

> Discovering keywords using trend related tools such as Google trends & Google Insights

> Discovering news, forums, and blog related keywords

> Utilizing Lexical FreeNet, which is a tool that helps find related keywords from a very large database

Finally, remember that the main goal for choosing the best and most relevant keywords for SEO is to divert large amounts of targeted traffic to your site and stay ahead of your competitors.


Bad Ways to Build Back Links

By Todd Daon

When it comes to SEO many webmasters think of link building in order to boost their rankings, generate traffic and earn money during the process, however the methods used by many people are less than appropriate and the same practices are replicated by many others who want to make a quick buck. When it comes to link building, the end doesn't justify the means.

If you are brainstorming your link building campaign here is a good checklist of things to avoid while optimizing your sites.

Spamming Wikipedia

As many of you know, this particular site has tremendous value for the end user, it has unbiased information which can be used for research because it is factual and not based on emotions and speculations; in fact this is one of the reasons why it ranks so high on the search engines, particularly Google. Many webmasters have thought of editing an article related to their site with the purpose of obtaining a high PR link, the only problem is that in order for your article to get accepted at this online encyclopedia it must be well researched, well written and unbiased; while it may sound easy to do, it is actually quite hard since you have to eliminate sales speech and provide pure information. With all of this said, you might want to reconsider your plans of "spamming Wikipedia"

Incidentally, Wikipedia has been using the "no-follow" attribute for some time now, so your site will not get the link equity you might be after.

Spamming Youtube and other Video Sharing Sites

This is yet another "opportunity" for people desperate for back links. Just like Wikipedia, video sharing sites have implemented the "no-follow attribute" which provides no SEO benefit to your site. Moreover, people hate it when they are having a discussion relevant to the video being watched and all of the sudden someone bluntly suggests a site which is not even relevant to the conversation, if you ever decide to do this you would be killing your SEO campaign since potential visitors now hate your site because you have been spamming it all over video sharing sites.

Spamming Forums

Message board spam has been around for quite some time. Message boards or forums were designed to attract people who would like to share their ideas and opinions with people interested in the same topic, as you see forums are all about content relevancy which is what most "sig-spammers" forget.

Spamming Blogs

If you have ever had the change of starting your own web-log, you may have noticed that several individuals tend to post "comments" which are highly irrelevant to the post and are also filled with a plethora of links. Bloggers dislike this practice very much, that is why blogging platforms such as Wordpress have implemented anti-spam plug-ins such as Akismet in order to minimize this "comment-abuse" Again, building links this way gives your site a bad image.

Spamming Webmasters

It is very annoying to check an email client just to find out that one more webmaster has sent a poorly written and sometimes irrelevant link exchange request, there is a really good chance to acquire strong links this way, however sending machine generated messages to a random list of webmasters will not get you anywhere, in fact, it will hurt you. When building reciprocal links, it is always a god idea to focus on relevancy and quality instead of quantity.

Link Pages (not relevant or useful) - Site-wide reciprocals

When webmasters were caught on the "link-fever" a few years ago, the creation of generic link pages became popular. People added links to a huge list which offered absolutely no value to the surfer, if this is what you are doing then you might want to research new ways to attract inbound links. Exchanging reciprocals with other sites is not a bad idea if it is done the right way, so forget link pages and place those reciprocals on pages which have content and are directly relevant to your trades, this will also avoid site-wide links which look like an effort to artificially create weight and page rank.

Submitting Undeveloped or Poor Sites to Directories (DMOZ, Yahoo Directory, Business.com, Joeant.com, etc)

The sites quoted above provide great SEO benefits if your site gets listed and indexed within their categories, the main reason people get rejected from these directories is because their sites are not fully developed or provide no value to the visitor, if this is the case you might want to add content thinking about the end user rather than the search engines because in the end, the ones clicking your ads and buying your products are not the search engine spiders but the "human visitors"


Thursday, August 28, 2008

Article Submission Links

Going with the theme of creating backlinks to assist in seo, you need to have articles published that contain links to the website you are promoting.

A good article submission company that I found is Article Marketer. Here are a few links to their submission page: Submit your articles to thousands of publishers - with one click.

Another link:
Free Article Marketing Resources, Classes, E-Books and Audio.

This is a good resource. Bookmark this page.


Thursday, August 21, 2008

6 Ways to get your Blog Ranked High on Google

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.

1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, “blog ranked high on Google.” Currently there are approximately 286,000 pages using this term so I’ll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.

My keyword phrase also includes other keyword phrases like, “ranked high on Google” with about 310,000 competing pages and “high on Google” with over 71 million competing pages. Getting to the first page for these terms would be a bonus.

2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, “blog ranked high on Google” in the title of this article. It’s important to use your keyword phrase in your blog title if you want to rank high for that phrase on the Google results page.

Another reason you want to use your keyword phrase in your blog title is to give your reader an immediate understanding as to what your blog post is about. If your blog is listed at the top of the search engine results page for your keyword phrase but no one reads it, it’s of no value. Use a title that will cause people to click through to your blog post.

The New York Times creates two different titles for their articles. They use a catchy, creative or humorous title for their newspaper, and a keyword specific title for the articles and blogs they post to the Internet. They do this because people looking for jokes about the eating habits of nuns generally go to a search engine and type, “jokes about the eating habits of nuns,” not “Nuns, Buns and Puns.”

3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, “blog ranked high on Google,” is used throughout this blog post. Google pays attention to the text on a blog in order to understand what the blog post is about. Once Google comprehends the content of the blog post, it will categorize the blog based on that information. By using your keyword phrase in your text, both Google and your readers can quickly understand what your blog post is about, allowing Google to accurately categorize your blog making it easy for your clients to find.

In the past, search engine consultants encouraged writers to use their keyword phrase in the first 25 words of their text and again in the last sentence. Today, the search engines don’t seem to pay as much attention to word placement, but reader’s do.

If your article is about your keyword phrase, it’s a good idea to use it in the first and last sentence because it helps your reader quickly know what your blog post is about. It’s also a good idea to use your keyword phrase in the first sentence because that is the text that is most likely to show in the description text on the search results page.

4. Link To Your Blog With Keyword Rich Anchor Text
Get as many one-way links leading back to your blog post as possible from as many quality blogs and websites as you can. Do your best to insure that the text people click on to get back to your site includes your keywords and keyword phrases. This is known in Internet marketing circles as anchor text.

In this example I want the anchor text leading back to my blog post to have the keyword phrase, “blog ranked high on Google,” as the clickable text. The clickable text is the means by which all of those other web sites and blogs tell Google what your blog post is about.

Google provides far more weight to the theme of your blog post based on the quality and size of the sites linking back to your blog than the text on your blog. For example, if you do a Google search for the term, “click here,” you will be taken to the Adobe Reader download web page. It’s interesting to note the term “click here” doesn’t appear anywhere on that page. The reason the Adobe Reader download page comes up first for this term is because there are millions of other sites that use the anchor text, “click here,” to direct people to the Adobe Reader download page.

There are two wonderful ways to get keyword rich anchor text directing people back to your blog post. The first is to write and submit an article about your blog post to other web site and blog owners who will upload your article to their site. In return those web site and blog owners will provide you with a keyword rich anchor text link from your article back to your blog. They get great content for their web site and you get a valuable one-way link back to your blog post.

The second way is to encourage other blog owners to write about your blog post. In doing so, they are very likely to use your blog title as the anchor text leading readers back to your post. This is another reason why it’s so important to use your keyword phrase in your blog title.

5. Ask Your Readers To Digg Your Blog Post
Ask your readers to tell the rest of the world about your blog post by submitting it to one of the social bookmarking sites. They include DIGG, Stumble, Blink and many others. If the title of your blog post includes your keyword phrase, it is likely that this is how your readers will describe your blog post to the social bookmarking sites. This helps Google decide where to rank your site on the search results page.

6. Blog On A Community Site
Recognized Expert, Active Rain, and Christian Blog are all examples of niche community blog sites. Recognized Expert is a site for marketing experts, Active Rain is for real estate professionals and the Christian blog is for, you guessed it, Christians. These niche sites have tons of traffic along with the undivided attention of Google and the other search engines.

If you’re a marketing expert for example, blogging on a site like Recognized Expert will push your blog post to the top of the search results page in a matter of hours. That’s a huge reason to blog on a community site. If you wrote the same content on your own blog, it may take months to be seen by Google, and you may never get close to the first page for your keyword phrase.

Google, Yahoo, MSN, AOL and the other search engines explore busy community sites for new content every few minutes. On the other hand, they visit newer and smaller sites every few months. If you’re serious about generating business from blogging, consider blogging on a topic specific community site.

Good article from EarlySpinBlog.com


Saturday, August 2, 2008

Blogging, Syndication and RSS

Blogging, Syndication and RSS

Powerful new technologies exist to position your site's content across the web. This results in hundreds or thousands of one way, inbound, natural links from relevant sites to your content.

Create fresh content for your web site and install it in a weblog resident on your server. Use RSS and XML technology to distribute this content across the web, where it is republished by third party web sites. As each article is embedded with anchor text links to your web site, your site's link popularity quickly grows.

Additionally, distribute your content via distribution channels on the web. Web users and webmasters pick this content up and republish it. The effect is the same - your content is being republished across the web. Google and the others see this - and take note of it - as you are now an "authority" on the subject. An authority site ranks higher than a site not considered an authority by the search engines.

Borrowed from Arteworks.biz website. Original article HERE.

NUGGET - Write Articles!!!

Tags: Search Engine Optimization SEO Optimize web site

Video Search Engine Optimization

Link Bait, Social Media, Video Search Engine Optimization

Link bait is content on your web site that encourages ("baits") people to link to your site. As inbound linking is so important to Google rankings, the creation of quality link bait is an integral component of any effective search marketing strategy.

Articles, blogs, tools and widgets, even audio and video content, can be attractive fodder for inbound links.

Video optimization is becoming increasingly important, as videos seem to be doing especially well in universal search and are very attractive to site owners as targets of links. Video content can have a viral effect as well, by providing code for the insertion of your videos on third party sites, your video content can be easily dropped into any third party site, pre-configured with links back to your site!

Full service video editing, production, and social media optimization
We offer a full range of video services and can assist you in planning videos for Internet distribution. We can then professionally edit the video, adding titles, effects, and audio clips, and exporting the video into popular Internet formats.

It doesn't stop at production, however. We are experts in video optimization. We will embed the proper meta content into each video, as well as distribute the video content on YouTube, MetaCafe, MySpaceTV, and similar sites. We will make sure the videos get bookmarked and seen, with the goal of creating a viral buzz about your video content.

Video content is a great way to benefit your actual site users as well. It makes your site appear more professional and legitimate. And, if you are adding new video content on a regular basis, it will keep your users coming back for more.

Borrowed form Arteworks.biz website: Source Article Here

Video: our next seo nugget.

Tags: Search Engine Optimization SEO Optimize web site

SEO - "On Page" Code Optimization

borrowed from Arteworks.biz website. Original article found here

Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Second, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.

One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.

Web site design and search engine optimization are two entirely different things.

The first step in any search engine optimization effort is to conduct detailed keyphrase research and competitive intelligence. This is a crucial step and is skipped over by many firms, who simply take the word of the client. It is important to remember in keyphrase research that the client is not always right.

The point of keyphrase research is to discover the keyphrases the client hasn't thought of, and to optimize for those, as well as the client's suggested keyphrases. Typically, a client may only be aware of a small fraction of keyphrases relevant to their business. As the goal of search engine optimization is increased traffic and, presumably, sales, keyphrase research allows us to ascertain additional, high traffic keyphrases which people are actually searching for on the search engines.

But how do we know this? We use a real time database of Internet search engine queries provided by Keyword Discovery. This is the keyphrase research tool of choice by industry experts. This database of real search engine queries allows us to examine keyphrases related to the client's suggested keyphrases, and discover those hidden gems which have high search engine query volume while at the same time have gone largely ignored by your competition.

We are not saying we will only optimize for "long tail" keyphrases for which nobody is searching. We will optimize for the keyphrases you ask us to. But, we will also optimize for additional keyphrases which are likely to generate a large volume of traffic to your site.

As an example, let us use the term "search engine optimizaton". It is one thing to optimize a site for that term. It is quite another thing to optimize for "search engine optimization austin texas". And quite another thing still to optimize for "search engine marketing firms". So, while a client might come to us with a suggested keyphrase, we will optimize for that keyphrase, as well as others that may have been missed by the client. This results in maximum visibility for your business over the spectrum of search engine queries performed by your potential customers.

Once the keyphrase research is completed, we begin the process of competitive intelligence. We want to discover what your competition is doing, so that we can do it better and beat them. This is a process by which we examine various keyphrases, who is ranking for them, and most importantly why.

We look at a number of factors in our search for the "why". We look at on page optimization factors as well as external factors such as inbound linkage and the nature of those inbound links. Once we are armed with this sort of competitive intelligence, we develop a powerful search engine strategy designed exclusively for your business. In other words, we beat the competition at their own game. We do everything they are doing, plus things that they are not doing, to get you to the top of the heap.

AFI: how can an individual do this on his/her own?

Tags: Search Engine Optimization SEO Optimize web site
It is not about link popularity - it is about trusted link popularity. There is a difference.

This is where the rubber meets the road when it comes to getting top search engine rankings. Despite the rumors and myths to the contrary, "on page" code optimization is simply not enough. Off page work is absolutely necessary. This is why effective search engine optimization strategies take time and cannot be achieved with a one time "optimization" of meta tags or other code elements.

An effective strategy for building text link popularity should only involve natural, one way, inbound links from trusted, relevant sources. This means:

• Natural - Links that are not bought, sold, traded, or part of a link exchange scheme. Natural links are links that individual webmasters make from their sites to your unique, original, and fresh content.

• One Way - Links to your site are inbound links only, they are not reciprocal links in which you trade links with other sites. This would include link swaps, link exchanges, and the like.

• Trusted Source - Sites that Google trusts based on past behavior and the link popularity of that site and of sites pointing to that site. A site earns a reputation by being a responsible site providing useful content to Internet users.

• Relevant - Links that come from sites related to your industry. Link popularity services that do nothing more than go out and get links from any site whatsoever will not get you relevant links. You want links from sites that are similar to yours in some way.

If we are not building your link popularity via link exchanges, link farms, or any of the other ways described above, what do we do?

The secret is the creation of relevant, fresh content on a regular basis. Our copywriters create useful, informative and educational articles for you and syndicate that content out via a variety of methods such as blogging, article distribution, and RSS newsfeeds. Third party sites pick up and republish this content, then link back to you as the source of that content. As the content we produce for you is relevant to your site, only sites in related industries will republish this content. Therefore, you are getting the relevant, one way, trusted, natural links for which Google and the others are looking.

borrowed from Arte Works.biz website. Link to article here

Tags: Search Engine Optimization SEO Optimize web site

Setting the Tone for This Blog

This first post will set the tone for this blog. I will catalog the nuggets of wisdom learned from researching everything about search engine optimization (SEO) and website promotion.

All sources will be cited giving them back links and credit for the information.

Bookmark this site and subscribe to my posts. We can learn together.


Tags: Search Engine Optimization SEO Optimize web site