Whether you're looking to do Paid Search Advertising yourself or to hire someone to do that for you - you should know what makes a Pay Per Click campaign successful - or you will end up suffering. Paid search advertising may look deceptively easy to do. Countless times small business owners decide (and correctly so) that PPC is going to do wonders for their business and 'dive' right into it...
Unfortunately most of them don't really educate themselves enough on what to do and how to do it, and then they end up spending a helluva lot of money, with little to no results. Next they declare that Paid Search Marketing doesn't work and then they're out!
Alternatively, the small business owner hires an overpaid, over-promising PPC management firm, and lets them do whatever they like - not knowing what to be aware of in order to make sure he's getting the best possible results for the best price...
Well - despite the doom and gloom scenarios above, I'm here to tell you that PPC works for most businesses!
It works very well, and can be one of the best, quickest, most cost effective and best tracked medium of advertising/promotion there ever was... Sure, there are other ways you can market your business, but if you know how to, and if you want almost immediate results that are fully tracked - then PPC can't be beaten.
OK, let's get to the top 10 essentials of Pay Per Click marketing:
1. Know your market place
It's as obvious as daylight, but people still go into PPC without doing their research. Bear in mind that you may know your market place offline, but when you consider the internet - it may be a whole different environment. So make sure you look into it - even if you have to pay for professional research - it will be worth your while.
If you're letting an agency manage your paid search, then make sure you ask them about your market - make sure they have done their homework thoroughly.
2. Know your target audience
Again an obvious one - and yet again people don't do this step properly. Don't just list out a bunch of demographics about your prospective customers. Get into character - engineer 'real-life' people profiles (avatars), describing everything about them.
Creating about 3 customer avatars for your business, will help you understand your customers, and thus you'll be able to anticipate how they behave. Knowing how they are likely to behave, will allow you to setup a VERY effective PPC campaign process, that will guarantee you success.
Remember - your customer just wants to feel understood, then if your product/service is good - they will buy.
3. Know what you want your visitor to do
In other words decide - do you want a prospect visiting your site to:
call you to make an appointment?
email you with more info about themselves, before setting up a consultation?
click on the "Buy Now" button on your landing page?
sign up to your membership site?
sign up to your free newsletter?
download a free report?
The clearer you are about what you want visitors to do, the easier it will be to entice them to do just that. If you don't tell your prospects what it is they need to do to progress this visit to something that is of benefit to them, they will click away, most likely to never be seen again...
4. Know how they look for you & your product - i.e. understand searcher intent
This one's not so obvious. Only very good paid search marketers know that keywords have different intent behind them. In other words, if a searcher on Google types in "running shoes" they are highly likely to be doing some preliminary research on what types of running shoes there are.
If the same searcher typed in "running shoes reviews" - then they are likely to be still researching - but they now know that they will buy - when they find the shoe that appeals to them.
A prospect with 'buying' intent, however, will likely type in "buy asics gel kayano running shoes" or "asics gel kayano stockists". You get the idea...
5. Start small - grow big later
This simply means that it is better to find the most suitable keyword phrases for your business, and run with that small group first. This will allow you to test the 'waters' and it will help you keep control of your budget.
Later on, when you know what works and what doesn't you can add other phrases to your heart's content.
6. Split test your ads
It is amazing how many people don't take advantage of this feature on Google AdWords. Split - testing will give you a constant way of improving on your ads. Your ad is the 'window' to your sales... so you cannot afford not to be constantly trying to make it better converting than before.
7. Use landing pages (LP)
Landing pages are powerful when using them correctly. They allow you complete control of what your visitor experiences. I always recommend that if you are only wanting one result from your prospect you should use LPs. But if your resources and knowledge are limited, then at least make sure you are leading the searcher to the most search-relevant page you have on your site.
8. Track everything
This says it all - even if you don't know how to, or with what - find someone that can help you. Outsource this job, or simply head over to Google and read all there is on their Analytics service. In some cases this is perfectly sufficient.
9. Listen to your stats
Once you have your tracking working, make sure you look at your stats to see the results. I recommend you look at them once a day in the beginning - depending on the size of your campaign, the amount of traffic your keywords are getting, and the amount of money you've budgeted to spend.
Once your campaign is working and making you profit, you can start looking at it less often, but at least once a week. Also make sure to optimize it regularly on the basis of your stats.
10. Learn consistently and constantly
Learn from your successes, your failures, your competitors' successes and their failures too... I have a document template that I use for all my campaigns called - Lessons Learned. It's only through experience that you will be able to progress and optimize any paid search campaign.
Well - hopefully you'll find the above list of PPC essentials very useful. Of course there are a lot of other important points to consider, like daily budget, competitive research, and return on investment requirements, but the above 10 will be able to start you off in a very strong way.
Bear in mind that whether you're managing your own PPC campaigns, or you're hiring a professional to do it - you can use the list above to make sure you're getting the best out of your campaigns.
About the Author
Anita Chaperon is an experienced Paid Search Marketing professional who's managed multi - national campaigns with large budgets for a variety of small and medium businesses. For more information on how to make paid search work for your business, visit OnTargt.com.
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Check out: The Chronicles of Barack Obama, Credit Repair va, repair credit, f&i, Credit Repiar Blog, F&I Manager Blog
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
Friday, June 26, 2009
Thursday, March 5, 2009
9 Hot Tips to Increase Site Conversions
By Gary Klingsheim (c) 2009
"Site conversion" is a very dry and unexciting way of saying "how to get more profíts from the same amount of website traffic." Isn't that a more upbeat way of expressing it? Who doesn't want to get more profíts from the same number of visitors?
Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too much that any improvement at all in your conversion rate means additional revenue that is total profít.
Remember this fact when you are told that the way to "make more money" is to invest in more traffic-generating schemes (and dreams, at times). Before you start spending more money to generate additional traffic, you need to do as much as you can with the traffic you are already getting. If you keep the horse ahead of the cart in your planning, you will have an efficient, stable, measurable conversion rate from which you can extrapolate x amount of additional profit from y amount of new-traffic generation.
The following tips are not in any particular order (except for Number 1), and can be modified and reordered to suit your particular situation. Take ownership of the change and improvement, and make sure everyone involved understands the importance of maximizing every revenue source, beginning with the existing ones!
1: Before you can repair or improve something, you have to have a good way of measuring where you are, what you're doing, where you're going, etc. You can sign up for a free Google Analytics account and use other low- and no-cost tools to develop your "analytics" and "metrics" - essentially fancy words that tell you how you're doing with numbers.
2: Create landing pages that are both keyword- and campaign-specific. Try separating any related pay-per-click keywords into smaller and tighter groups, and then create the landing pages for each of those new subgroups. Conversions will almost certainly be better if keywords, advertising approaches and landing pages are thematically related and tightly integrated.
3: Test different headlines and copy writing. This might be the most effective way of quickly showing improvements. Therefore, you need to write compelling copy or find someone else who can do it for you. There is plenty of free advice about this (much of it worth every penny you pay for it), but the importance of copywriting as it affects site conversions cannot possibly be overstated. This is key.
4: It is very important to test your pricing, as it really does make a huge difference in conversions. If your goal is to maximize customer value, then the highest converting price may not actually be the optimal one. In other words, if you raise your price by 50% and only see a 10% reduction in conversions, you will more than compensate for the drop. Going the other direction, if you lower the price 15% and this doubles or triples your ratio, your gain compensates for your price reduction. Test your prices, and test them in both directions.
5: Website load time has become an oft-overlooked item in this age of "broadband everywhere." Load time is critically important in reducing your "bounce rate" on landing pages. There are various online services that will measure your load speed (websiteoptimization.com), and when you know what it is, you can reduce it by compressing images, removing redundant items, optimizing your style sheets (CSS) and HTML code, and so on. The referenced website will also give you advice on other ways to improve your site's load speed.
6: Clearly identify the sales path(s) and discard any points of resistance, or bottlenecks. Even if you have just a single product, there may be a number of different "paths" that lead to a sale. Perhaps you have a landing page to acquire visitor contact data, which then takes them to a sales page, thence to an order page, and so on. Check your metrics and analytics carefully and you should start seeing patterns in how your visitors navigate your site. If you can see when, where and how visitors are leaving the site, you can delete unnecessary steps, enhance the sales copy or the "call to action," insert a few testimonials, emphasize your warranty or something else to capture that business. Do everything you can to keep the sales process simple and straightforward. The less confusing it is, the less resistance visitors will display.
7: Let your praises come from others' lips. Sometimes talking about oneself can sound egotistical, and it has been clearly proven that third-party testimonials boost conversions. In marketing it is called "social proof" when you bring in statements and assessments from others to buttress your message. If you add testimonials - short blurbs, highlighted quotes, letters - to your various landing pages, sales pages and even shopping cart pages, you will almost invariably notice an improvement in your conversion rate.
8: You need to understand the mind of your market, and your customer's experience with your website. Place an order on the site yourself as you step into the mind of a first-time visitor. Identify the hang-ups, inefficiencies and confusing or missing components that hinder your conversions. In concert with step #6 above, you want to identify why you are not converting, so that you can make the necessary improvements, whatever they may be, to improve your ratio.
9: Some people believe passionately in the power of media on landing, sales and order pages to raise conversions considerably. Others are not convinced, and there is not much hard data from controlled studies to consult. You should consider testing this idea yourself. You should try pages both with and without automatic play engaged. The idea is to lower buyer resistance, and if media helps, all the better. Music, motion graphics and video do add life and personality to your website, but there is a "sweet spot" (balancing point) and the fact remains that different age and cultural groups respond differently to the media. You need to make changes here in the context of your site's demographics. You wouldn't put rock music on your page of ladies' perfumes, probably - unless you have a 20-something demographic and it's a signature fragrance from U2 or some other chart-topping band.
Aren't most of these lists called the "top 10" this or that? You can count this tip as a bonus, then: Keep track of everything you do! Nothing "goes without saying" anymore, so you are hereby reminded that all your hard work can go for naught if you do not keep good records of what changes you are making, when, where, why and how. Chart your progress, review it regularly and don't be afraid to make continuing refinements as you move along your strategic path.
Finally, as a "super bonus tip" - use some kind of sales accelerator, "offer intensifier" or other method to move people faster through the sales process. It could be a special "one time" or "limited time" offer, a limíted quantity offer or even a "special event" promotíon. Research what's going on at other sites in your industry and others, and stay abreast of what seems to be working. Add your creativity to the mix, tailor things to your company's situation and you should start seeing increased conversion rates in short order.
Good Stuff!!!
About The Author:
Moonrise Productions is a custom web design company specializing in custom web development and design. Whether you need web application development or social network design - contact us and we'll get it done right.
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Check out: The Chronicles of Barack Obama, Credit Repair va, repair credit, f&i, Credit Repiar Blog, F&I Manager Blog
"Site conversion" is a very dry and unexciting way of saying "how to get more profíts from the same amount of website traffic." Isn't that a more upbeat way of expressing it? Who doesn't want to get more profíts from the same number of visitors?
Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too much that any improvement at all in your conversion rate means additional revenue that is total profít.
Remember this fact when you are told that the way to "make more money" is to invest in more traffic-generating schemes (and dreams, at times). Before you start spending more money to generate additional traffic, you need to do as much as you can with the traffic you are already getting. If you keep the horse ahead of the cart in your planning, you will have an efficient, stable, measurable conversion rate from which you can extrapolate x amount of additional profit from y amount of new-traffic generation.
The following tips are not in any particular order (except for Number 1), and can be modified and reordered to suit your particular situation. Take ownership of the change and improvement, and make sure everyone involved understands the importance of maximizing every revenue source, beginning with the existing ones!
1: Before you can repair or improve something, you have to have a good way of measuring where you are, what you're doing, where you're going, etc. You can sign up for a free Google Analytics account and use other low- and no-cost tools to develop your "analytics" and "metrics" - essentially fancy words that tell you how you're doing with numbers.
2: Create landing pages that are both keyword- and campaign-specific. Try separating any related pay-per-click keywords into smaller and tighter groups, and then create the landing pages for each of those new subgroups. Conversions will almost certainly be better if keywords, advertising approaches and landing pages are thematically related and tightly integrated.
3: Test different headlines and copy writing. This might be the most effective way of quickly showing improvements. Therefore, you need to write compelling copy or find someone else who can do it for you. There is plenty of free advice about this (much of it worth every penny you pay for it), but the importance of copywriting as it affects site conversions cannot possibly be overstated. This is key.
4: It is very important to test your pricing, as it really does make a huge difference in conversions. If your goal is to maximize customer value, then the highest converting price may not actually be the optimal one. In other words, if you raise your price by 50% and only see a 10% reduction in conversions, you will more than compensate for the drop. Going the other direction, if you lower the price 15% and this doubles or triples your ratio, your gain compensates for your price reduction. Test your prices, and test them in both directions.
5: Website load time has become an oft-overlooked item in this age of "broadband everywhere." Load time is critically important in reducing your "bounce rate" on landing pages. There are various online services that will measure your load speed (websiteoptimization.com), and when you know what it is, you can reduce it by compressing images, removing redundant items, optimizing your style sheets (CSS) and HTML code, and so on. The referenced website will also give you advice on other ways to improve your site's load speed.
6: Clearly identify the sales path(s) and discard any points of resistance, or bottlenecks. Even if you have just a single product, there may be a number of different "paths" that lead to a sale. Perhaps you have a landing page to acquire visitor contact data, which then takes them to a sales page, thence to an order page, and so on. Check your metrics and analytics carefully and you should start seeing patterns in how your visitors navigate your site. If you can see when, where and how visitors are leaving the site, you can delete unnecessary steps, enhance the sales copy or the "call to action," insert a few testimonials, emphasize your warranty or something else to capture that business. Do everything you can to keep the sales process simple and straightforward. The less confusing it is, the less resistance visitors will display.
7: Let your praises come from others' lips. Sometimes talking about oneself can sound egotistical, and it has been clearly proven that third-party testimonials boost conversions. In marketing it is called "social proof" when you bring in statements and assessments from others to buttress your message. If you add testimonials - short blurbs, highlighted quotes, letters - to your various landing pages, sales pages and even shopping cart pages, you will almost invariably notice an improvement in your conversion rate.
8: You need to understand the mind of your market, and your customer's experience with your website. Place an order on the site yourself as you step into the mind of a first-time visitor. Identify the hang-ups, inefficiencies and confusing or missing components that hinder your conversions. In concert with step #6 above, you want to identify why you are not converting, so that you can make the necessary improvements, whatever they may be, to improve your ratio.
9: Some people believe passionately in the power of media on landing, sales and order pages to raise conversions considerably. Others are not convinced, and there is not much hard data from controlled studies to consult. You should consider testing this idea yourself. You should try pages both with and without automatic play engaged. The idea is to lower buyer resistance, and if media helps, all the better. Music, motion graphics and video do add life and personality to your website, but there is a "sweet spot" (balancing point) and the fact remains that different age and cultural groups respond differently to the media. You need to make changes here in the context of your site's demographics. You wouldn't put rock music on your page of ladies' perfumes, probably - unless you have a 20-something demographic and it's a signature fragrance from U2 or some other chart-topping band.
Aren't most of these lists called the "top 10" this or that? You can count this tip as a bonus, then: Keep track of everything you do! Nothing "goes without saying" anymore, so you are hereby reminded that all your hard work can go for naught if you do not keep good records of what changes you are making, when, where, why and how. Chart your progress, review it regularly and don't be afraid to make continuing refinements as you move along your strategic path.
Finally, as a "super bonus tip" - use some kind of sales accelerator, "offer intensifier" or other method to move people faster through the sales process. It could be a special "one time" or "limited time" offer, a limíted quantity offer or even a "special event" promotíon. Research what's going on at other sites in your industry and others, and stay abreast of what seems to be working. Add your creativity to the mix, tailor things to your company's situation and you should start seeing increased conversion rates in short order.
Good Stuff!!!
About The Author:
Moonrise Productions is a custom web design company specializing in custom web development and design. Whether you need web application development or social network design - contact us and we'll get it done right.
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Check out: The Chronicles of Barack Obama, Credit Repair va, repair credit, f&i, Credit Repiar Blog, F&I Manager Blog
Tuesday, December 2, 2008
How to Build a Keyword List
Perhaps the most important task in any search engine marketing campaign – whether it is for organic search engine optimisation (SEO) or pay per click (PPC) advertising, is building a list of relevant and searched keywords.
Unfortunately, most people do not know what keywords are actually being used to find what they are offering.
Developing a list of keywords takes time and patience.
In order to develop a comprehensive set of keywords, plan on spending at least 8 hours of work if not much more. It could actually take days to develop your first list and from there on it is an ongoing process.
Here are the basic steps to conducting keyword research for either organic search engine optimisation (SEO) or pay per click (PPC) advertising:
READ THE REST OF THE ARTICLE FROM BRUCE CLAY:
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Unfortunately, most people do not know what keywords are actually being used to find what they are offering.
Developing a list of keywords takes time and patience.
In order to develop a comprehensive set of keywords, plan on spending at least 8 hours of work if not much more. It could actually take days to develop your first list and from there on it is an ongoing process.
Here are the basic steps to conducting keyword research for either organic search engine optimisation (SEO) or pay per click (PPC) advertising:
READ THE REST OF THE ARTICLE FROM BRUCE CLAY:
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Importance of Keyword Selection in a PPC Campaign
Excellent advice from Bruce Clay.
To a large extent, search engine marketing is about choosing keywords for your Web site that will be most effective, and keywords in a PPC campaign are just as important as in an SEO campaign.
What is a keyword?
A keyword is a word or phrase that people (consumers or businesses) would employ to locate information on the products or services or topic that they are interested learning more about or purchasing.
For example: A professional bull rider is interested in purchasing new boots. He turns on his computer and visits his favorite search engine.
In the search box he enters the keyword cowboy boots. In addition, he may also enter men’s cowboy boots, western cowboy boots, or authentic cowboy boots.
Of course, since he is a cowboy, certain brands of boots are important so he might also enter designer cowboy boots, Justin cowboy boots, or Tony Lama cowboy boots.
Finally there are different styles of cowboy boots: round toe cowboy boots, crepe sole cowboy bots, and narrow or point toe cowboy boots.
The core idea behind keyword selection is identifying the words or phrases that are important to your target audience and therefore will be the most effective to use on your Web site.
When search engine visitors click in your PPC ad, they are sent to a page on your Web site. As an advertiser, you are only charged when a visitor clicks on your advertisement to visit your Web site.
Making sure you are bidding on keywords that people will be searching for is critical to the success of a pay advertising campaign.
Up front, it is all about visibility. The more eyeballs that see your ad – if it is relevant to what they want – the better chance you have of making a sale or getting a lead.
Bidding on the wrong keywords will only frustrate you and waste your hard earned money.
Bidding on the right keywords can bring you rich rewards but be warned, you will need to research the cost of bids for keywords because some good keywords can also break you.
Incorporate some niche keywords into your campaign that might not cost you as much. You will also want to balance the keywords that will bring you visitors at the short end of the tail or buying cycle as well as the long end of the buying cycle.
Learn more about how to perform proper PPC keyword research to identify what words are being used in searches today.
BACK THE WEBSITE PROMOTION AND SEO HOMEPAGE:
LEARN HOW TO:
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
To a large extent, search engine marketing is about choosing keywords for your Web site that will be most effective, and keywords in a PPC campaign are just as important as in an SEO campaign.
What is a keyword?
A keyword is a word or phrase that people (consumers or businesses) would employ to locate information on the products or services or topic that they are interested learning more about or purchasing.
For example: A professional bull rider is interested in purchasing new boots. He turns on his computer and visits his favorite search engine.
In the search box he enters the keyword cowboy boots. In addition, he may also enter men’s cowboy boots, western cowboy boots, or authentic cowboy boots.
Of course, since he is a cowboy, certain brands of boots are important so he might also enter designer cowboy boots, Justin cowboy boots, or Tony Lama cowboy boots.
Finally there are different styles of cowboy boots: round toe cowboy boots, crepe sole cowboy bots, and narrow or point toe cowboy boots.
The core idea behind keyword selection is identifying the words or phrases that are important to your target audience and therefore will be the most effective to use on your Web site.
When search engine visitors click in your PPC ad, they are sent to a page on your Web site. As an advertiser, you are only charged when a visitor clicks on your advertisement to visit your Web site.
Making sure you are bidding on keywords that people will be searching for is critical to the success of a pay advertising campaign.
Up front, it is all about visibility. The more eyeballs that see your ad – if it is relevant to what they want – the better chance you have of making a sale or getting a lead.
Bidding on the wrong keywords will only frustrate you and waste your hard earned money.
Bidding on the right keywords can bring you rich rewards but be warned, you will need to research the cost of bids for keywords because some good keywords can also break you.
Incorporate some niche keywords into your campaign that might not cost you as much. You will also want to balance the keywords that will bring you visitors at the short end of the tail or buying cycle as well as the long end of the buying cycle.
Learn more about how to perform proper PPC keyword research to identify what words are being used in searches today.
BACK THE WEBSITE PROMOTION AND SEO HOMEPAGE:
LEARN HOW TO:
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns
Excellent advice from Bruce Clay.
For ad copy to convert readers to visitors, it must grab the reader’s attention.
Whether it's a print ad in a magazine, a pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it.
You may be advertising in the right place at the right time, however, without the right message, you will have a problem.
If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realising how it relates to them.
If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.
So what characteristics do you look to include when writing ad copy?
First, be sure to use your keywords in your title and even in the description when you can.
If possible, start your title with the keyword or keyword phrase.
For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer.
People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!)
You will want to include a reason for someone to choose to respond to your ad and take action.
Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?
For example, perhaps you are offering a health resort holiday package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a holiday from the daily stress of home and work.
Appeal to their wants and needs and they'll be enticed to click-through.
Your PPC ads might look something like this:
Health Resort Special
Relax, Rejuvenate & Meditate.
Join us for a wellness stay.
Holiday Get-away
Pamper Yourself & Relax.
Join us for a stress-free stay.
Beach Holiday Rentals
Stressed, tired, need to escape?
Feel your cares melt away...
Health Resort Holiday
Get in shape today at our
private paradise holiday getaway.
However, effective ads are only a part of the campaign.
Once your PPC creatives persuades a searcher to click, your landing page must now convert them.
It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.
Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions.
BACK THE WEBSITE PROMOTION AND SEO HOMEPAGE:
LEARN HOW TO:
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
For ad copy to convert readers to visitors, it must grab the reader’s attention.
Whether it's a print ad in a magazine, a pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it.
You may be advertising in the right place at the right time, however, without the right message, you will have a problem.
If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realising how it relates to them.
If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.
So what characteristics do you look to include when writing ad copy?
First, be sure to use your keywords in your title and even in the description when you can.
If possible, start your title with the keyword or keyword phrase.
For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer.
People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!)
You will want to include a reason for someone to choose to respond to your ad and take action.
Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?
For example, perhaps you are offering a health resort holiday package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a holiday from the daily stress of home and work.
Appeal to their wants and needs and they'll be enticed to click-through.
Your PPC ads might look something like this:
Health Resort Special
Relax, Rejuvenate & Meditate.
Join us for a wellness stay.
Holiday Get-away
Pamper Yourself & Relax.
Join us for a stress-free stay.
Beach Holiday Rentals
Stressed, tired, need to escape?
Feel your cares melt away...
Health Resort Holiday
Get in shape today at our
private paradise holiday getaway.
However, effective ads are only a part of the campaign.
Once your PPC creatives persuades a searcher to click, your landing page must now convert them.
It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.
Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions.
BACK THE WEBSITE PROMOTION AND SEO HOMEPAGE:
LEARN HOW TO:
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
Friday, November 28, 2008
Search Engine Optimization: 11 Basic SEO Strategies for Beginners
Fantastic Advice by Donna Gunter
Search engine optimization (SEO) is the process getting your website ready to be found in organic webs searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.
Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.
I'm not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:
1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.
2. Domain name. If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.
3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.
4. Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt image tag. The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn't able to be displayed. The best use of any tag is to use your keywords in your image descriptions.
6. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
7. Keyword density. Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for dog training tips."
9. Inbound links. Reciprocal link exchange (you link to my site and I'll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
10. New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps, http://www.xml-sitemaps.com/, to build search engine-friendly sitemaps on my sites.
Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don't have to?
Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com . Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com Copyright (c) 2008 OnlineBizU.com
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
Search engine optimization (SEO) is the process getting your website ready to be found in organic webs searches. By organic searches, I'm referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.
Frankly, for the first few years I was online, the thought of doing my own SEO made my eyes cross, and I was overwhelmed at where to start. I even toyed with the idea of hiring a specialist to do this for me, but never got around to it. However, over time, I slowly began to see a pattern emerging, and started to optimize some of my sites accordingly. One of the best days of my business was when I recently ranked #1 for a particularly competitive search term.
I'm not a search engine optimization (SEO) specialist, nor do I play one on TV. However, even a new business owner who creates and updates her own websites can implement some very basic SEO strategies to make her website appear higher in the organic rankings on certain keyword searches.
Here are the 11 strategies that I regularly implement on my sites for better SEO positioning:
1. Page title tags. This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.
2. Domain name. If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages. Example: http://www.yoursite.com/internet-marketing.htm if your keyword is Internet marketing.
3. Meta tags. These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description metatags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn't ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 150 characters each.
4. Header tags. Header tags are the HTML code that indicates a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important. Use your primary keyword one time in the H1 tag, 2-3 times in your H2 tags, and multiple times in your H3 tags.
5. Alt image tag. The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image isn't able to be displayed. The best use of any
6. Content formatting. Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
7. Keyword density. Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. Optimally, keyword density should be between 2% - 7%. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor text. Anchor text refer to links on a page that connect your visitor to other pages. So, rather than telling someone to "click here" in the content of your page, include a keyword in your anchor text, as in "click here for dog training tips."
9. Inbound links. Reciprocal link exchange (you link to my site and I'll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
10. New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
11. Site maps. There are sitemaps that help a visitor navigate a site, and sitemaps that are expressly designed for the search engines. The two are not the same. To enhance your site, submit an xml sitemap to Google Webmaster Central and Yahoo Site Explorer. I use XML Sitemaps, http://www.xml-sitemaps.com/, to build search engine-friendly sitemaps on my sites.
Search engine optimization strategy is not a difficult as it appears. Take some time to do some keyword research for your site, and then spend another 15 minutes a day employing a few of these strategies until you have a well-optimized site. Why pay for visitors through pay-per-click advertising if you don't have to?
Online Business Manager and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com . Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com Copyright (c) 2008 OnlineBizU.com
Improve Search Engine Rankings link building pricing PPC Setup Seo Services Seo Specialist Service Web Solution & Internet Marketing Search engine optimization Better Rankings Web Marketing Advice SEO: Search Engine Optimization Google Adwords Management Search Engine Optimization And Link Building
Thursday, October 16, 2008
Bad Ways to Build Back Links
By Todd Daon
When it comes to SEO many webmasters think of link building in order to boost their rankings, generate traffic and earn money during the process, however the methods used by many people are less than appropriate and the same practices are replicated by many others who want to make a quick buck. When it comes to link building, the end doesn't justify the means.
If you are brainstorming your link building campaign here is a good checklist of things to avoid while optimizing your sites.
Spamming Wikipedia
As many of you know, this particular site has tremendous value for the end user, it has unbiased information which can be used for research because it is factual and not based on emotions and speculations; in fact this is one of the reasons why it ranks so high on the search engines, particularly Google. Many webmasters have thought of editing an article related to their site with the purpose of obtaining a high PR link, the only problem is that in order for your article to get accepted at this online encyclopedia it must be well researched, well written and unbiased; while it may sound easy to do, it is actually quite hard since you have to eliminate sales speech and provide pure information. With all of this said, you might want to reconsider your plans of "spamming Wikipedia"
Incidentally, Wikipedia has been using the "no-follow" attribute for some time now, so your site will not get the link equity you might be after.
Spamming Youtube and other Video Sharing Sites
This is yet another "opportunity" for people desperate for back links. Just like Wikipedia, video sharing sites have implemented the "no-follow attribute" which provides no SEO benefit to your site. Moreover, people hate it when they are having a discussion relevant to the video being watched and all of the sudden someone bluntly suggests a site which is not even relevant to the conversation, if you ever decide to do this you would be killing your SEO campaign since potential visitors now hate your site because you have been spamming it all over video sharing sites.
Spamming Forums
Message board spam has been around for quite some time. Message boards or forums were designed to attract people who would like to share their ideas and opinions with people interested in the same topic, as you see forums are all about content relevancy which is what most "sig-spammers" forget.
Spamming Blogs
If you have ever had the change of starting your own web-log, you may have noticed that several individuals tend to post "comments" which are highly irrelevant to the post and are also filled with a plethora of links. Bloggers dislike this practice very much, that is why blogging platforms such as Wordpress have implemented anti-spam plug-ins such as Akismet in order to minimize this "comment-abuse" Again, building links this way gives your site a bad image.
Spamming Webmasters
It is very annoying to check an email client just to find out that one more webmaster has sent a poorly written and sometimes irrelevant link exchange request, there is a really good chance to acquire strong links this way, however sending machine generated messages to a random list of webmasters will not get you anywhere, in fact, it will hurt you. When building reciprocal links, it is always a god idea to focus on relevancy and quality instead of quantity.
Link Pages (not relevant or useful) - Site-wide reciprocals
When webmasters were caught on the "link-fever" a few years ago, the creation of generic link pages became popular. People added links to a huge list which offered absolutely no value to the surfer, if this is what you are doing then you might want to research new ways to attract inbound links. Exchanging reciprocals with other sites is not a bad idea if it is done the right way, so forget link pages and place those reciprocals on pages which have content and are directly relevant to your trades, this will also avoid site-wide links which look like an effort to artificially create weight and page rank.
Submitting Undeveloped or Poor Sites to Directories (DMOZ, Yahoo Directory, Business.com, Joeant.com, etc)
The sites quoted above provide great SEO benefits if your site gets listed and indexed within their categories, the main reason people get rejected from these directories is because their sites are not fully developed or provide no value to the visitor, if this is the case you might want to add content thinking about the end user rather than the search engines because in the end, the ones clicking your ads and buying your products are not the search engine spiders but the "human visitors"
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
When it comes to SEO many webmasters think of link building in order to boost their rankings, generate traffic and earn money during the process, however the methods used by many people are less than appropriate and the same practices are replicated by many others who want to make a quick buck. When it comes to link building, the end doesn't justify the means.
If you are brainstorming your link building campaign here is a good checklist of things to avoid while optimizing your sites.
Spamming Wikipedia
As many of you know, this particular site has tremendous value for the end user, it has unbiased information which can be used for research because it is factual and not based on emotions and speculations; in fact this is one of the reasons why it ranks so high on the search engines, particularly Google. Many webmasters have thought of editing an article related to their site with the purpose of obtaining a high PR link, the only problem is that in order for your article to get accepted at this online encyclopedia it must be well researched, well written and unbiased; while it may sound easy to do, it is actually quite hard since you have to eliminate sales speech and provide pure information. With all of this said, you might want to reconsider your plans of "spamming Wikipedia"
Incidentally, Wikipedia has been using the "no-follow" attribute for some time now, so your site will not get the link equity you might be after.
Spamming Youtube and other Video Sharing Sites
This is yet another "opportunity" for people desperate for back links. Just like Wikipedia, video sharing sites have implemented the "no-follow attribute" which provides no SEO benefit to your site. Moreover, people hate it when they are having a discussion relevant to the video being watched and all of the sudden someone bluntly suggests a site which is not even relevant to the conversation, if you ever decide to do this you would be killing your SEO campaign since potential visitors now hate your site because you have been spamming it all over video sharing sites.
Spamming Forums
Message board spam has been around for quite some time. Message boards or forums were designed to attract people who would like to share their ideas and opinions with people interested in the same topic, as you see forums are all about content relevancy which is what most "sig-spammers" forget.
Spamming Blogs
If you have ever had the change of starting your own web-log, you may have noticed that several individuals tend to post "comments" which are highly irrelevant to the post and are also filled with a plethora of links. Bloggers dislike this practice very much, that is why blogging platforms such as Wordpress have implemented anti-spam plug-ins such as Akismet in order to minimize this "comment-abuse" Again, building links this way gives your site a bad image.
Spamming Webmasters
It is very annoying to check an email client just to find out that one more webmaster has sent a poorly written and sometimes irrelevant link exchange request, there is a really good chance to acquire strong links this way, however sending machine generated messages to a random list of webmasters will not get you anywhere, in fact, it will hurt you. When building reciprocal links, it is always a god idea to focus on relevancy and quality instead of quantity.
Link Pages (not relevant or useful) - Site-wide reciprocals
When webmasters were caught on the "link-fever" a few years ago, the creation of generic link pages became popular. People added links to a huge list which offered absolutely no value to the surfer, if this is what you are doing then you might want to research new ways to attract inbound links. Exchanging reciprocals with other sites is not a bad idea if it is done the right way, so forget link pages and place those reciprocals on pages which have content and are directly relevant to your trades, this will also avoid site-wide links which look like an effort to artificially create weight and page rank.
Submitting Undeveloped or Poor Sites to Directories (DMOZ, Yahoo Directory, Business.com, Joeant.com, etc)
The sites quoted above provide great SEO benefits if your site gets listed and indexed within their categories, the main reason people get rejected from these directories is because their sites are not fully developed or provide no value to the visitor, if this is the case you might want to add content thinking about the end user rather than the search engines because in the end, the ones clicking your ads and buying your products are not the search engine spiders but the "human visitors"
BACK TO WEBSITE PROMOTION AND SEO HOMEPAGE:
Saturday, August 2, 2008
SEO - "On Page" Code Optimization
borrowed from Arteworks.biz website. Original article found here
Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Second, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.
One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.
Web site design and search engine optimization are two entirely different things.
The first step in any search engine optimization effort is to conduct detailed keyphrase research and competitive intelligence. This is a crucial step and is skipped over by many firms, who simply take the word of the client. It is important to remember in keyphrase research that the client is not always right.
The point of keyphrase research is to discover the keyphrases the client hasn't thought of, and to optimize for those, as well as the client's suggested keyphrases. Typically, a client may only be aware of a small fraction of keyphrases relevant to their business. As the goal of search engine optimization is increased traffic and, presumably, sales, keyphrase research allows us to ascertain additional, high traffic keyphrases which people are actually searching for on the search engines.
But how do we know this? We use a real time database of Internet search engine queries provided by Keyword Discovery. This is the keyphrase research tool of choice by industry experts. This database of real search engine queries allows us to examine keyphrases related to the client's suggested keyphrases, and discover those hidden gems which have high search engine query volume while at the same time have gone largely ignored by your competition.
We are not saying we will only optimize for "long tail" keyphrases for which nobody is searching. We will optimize for the keyphrases you ask us to. But, we will also optimize for additional keyphrases which are likely to generate a large volume of traffic to your site.
As an example, let us use the term "search engine optimizaton". It is one thing to optimize a site for that term. It is quite another thing to optimize for "search engine optimization austin texas". And quite another thing still to optimize for "search engine marketing firms". So, while a client might come to us with a suggested keyphrase, we will optimize for that keyphrase, as well as others that may have been missed by the client. This results in maximum visibility for your business over the spectrum of search engine queries performed by your potential customers.
Once the keyphrase research is completed, we begin the process of competitive intelligence. We want to discover what your competition is doing, so that we can do it better and beat them. This is a process by which we examine various keyphrases, who is ranking for them, and most importantly why.
We look at a number of factors in our search for the "why". We look at on page optimization factors as well as external factors such as inbound linkage and the nature of those inbound links. Once we are armed with this sort of competitive intelligence, we develop a powerful search engine strategy designed exclusively for your business. In other words, we beat the competition at their own game. We do everything they are doing, plus things that they are not doing, to get you to the top of the heap.
AFI: how can an individual do this on his/her own?
Tags: Search Engine Optimization SEO Optimize web site
Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Second, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.
One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.
Web site design and search engine optimization are two entirely different things.
The first step in any search engine optimization effort is to conduct detailed keyphrase research and competitive intelligence. This is a crucial step and is skipped over by many firms, who simply take the word of the client. It is important to remember in keyphrase research that the client is not always right.
The point of keyphrase research is to discover the keyphrases the client hasn't thought of, and to optimize for those, as well as the client's suggested keyphrases. Typically, a client may only be aware of a small fraction of keyphrases relevant to their business. As the goal of search engine optimization is increased traffic and, presumably, sales, keyphrase research allows us to ascertain additional, high traffic keyphrases which people are actually searching for on the search engines.
But how do we know this? We use a real time database of Internet search engine queries provided by Keyword Discovery. This is the keyphrase research tool of choice by industry experts. This database of real search engine queries allows us to examine keyphrases related to the client's suggested keyphrases, and discover those hidden gems which have high search engine query volume while at the same time have gone largely ignored by your competition.
We are not saying we will only optimize for "long tail" keyphrases for which nobody is searching. We will optimize for the keyphrases you ask us to. But, we will also optimize for additional keyphrases which are likely to generate a large volume of traffic to your site.
As an example, let us use the term "search engine optimizaton". It is one thing to optimize a site for that term. It is quite another thing to optimize for "search engine optimization austin texas". And quite another thing still to optimize for "search engine marketing firms". So, while a client might come to us with a suggested keyphrase, we will optimize for that keyphrase, as well as others that may have been missed by the client. This results in maximum visibility for your business over the spectrum of search engine queries performed by your potential customers.
Once the keyphrase research is completed, we begin the process of competitive intelligence. We want to discover what your competition is doing, so that we can do it better and beat them. This is a process by which we examine various keyphrases, who is ranking for them, and most importantly why.
We look at a number of factors in our search for the "why". We look at on page optimization factors as well as external factors such as inbound linkage and the nature of those inbound links. Once we are armed with this sort of competitive intelligence, we develop a powerful search engine strategy designed exclusively for your business. In other words, we beat the competition at their own game. We do everything they are doing, plus things that they are not doing, to get you to the top of the heap.
AFI: how can an individual do this on his/her own?
Tags: Search Engine Optimization SEO Optimize web site
It is not about link popularity - it is about trusted link popularity. There is a difference.
This is where the rubber meets the road when it comes to getting top search engine rankings. Despite the rumors and myths to the contrary, "on page" code optimization is simply not enough. Off page work is absolutely necessary. This is why effective search engine optimization strategies take time and cannot be achieved with a one time "optimization" of meta tags or other code elements.
An effective strategy for building text link popularity should only involve natural, one way, inbound links from trusted, relevant sources. This means:
• Natural - Links that are not bought, sold, traded, or part of a link exchange scheme. Natural links are links that individual webmasters make from their sites to your unique, original, and fresh content.
• One Way - Links to your site are inbound links only, they are not reciprocal links in which you trade links with other sites. This would include link swaps, link exchanges, and the like.
• Trusted Source - Sites that Google trusts based on past behavior and the link popularity of that site and of sites pointing to that site. A site earns a reputation by being a responsible site providing useful content to Internet users.
• Relevant - Links that come from sites related to your industry. Link popularity services that do nothing more than go out and get links from any site whatsoever will not get you relevant links. You want links from sites that are similar to yours in some way.
If we are not building your link popularity via link exchanges, link farms, or any of the other ways described above, what do we do?
The secret is the creation of relevant, fresh content on a regular basis. Our copywriters create useful, informative and educational articles for you and syndicate that content out via a variety of methods such as blogging, article distribution, and RSS newsfeeds. Third party sites pick up and republish this content, then link back to you as the source of that content. As the content we produce for you is relevant to your site, only sites in related industries will republish this content. Therefore, you are getting the relevant, one way, trusted, natural links for which Google and the others are looking.
borrowed from Arte Works.biz website. Link to article here
Tags: Search Engine Optimization SEO Optimize web site
This is where the rubber meets the road when it comes to getting top search engine rankings. Despite the rumors and myths to the contrary, "on page" code optimization is simply not enough. Off page work is absolutely necessary. This is why effective search engine optimization strategies take time and cannot be achieved with a one time "optimization" of meta tags or other code elements.
An effective strategy for building text link popularity should only involve natural, one way, inbound links from trusted, relevant sources. This means:
• Natural - Links that are not bought, sold, traded, or part of a link exchange scheme. Natural links are links that individual webmasters make from their sites to your unique, original, and fresh content.
• One Way - Links to your site are inbound links only, they are not reciprocal links in which you trade links with other sites. This would include link swaps, link exchanges, and the like.
• Trusted Source - Sites that Google trusts based on past behavior and the link popularity of that site and of sites pointing to that site. A site earns a reputation by being a responsible site providing useful content to Internet users.
• Relevant - Links that come from sites related to your industry. Link popularity services that do nothing more than go out and get links from any site whatsoever will not get you relevant links. You want links from sites that are similar to yours in some way.
If we are not building your link popularity via link exchanges, link farms, or any of the other ways described above, what do we do?
The secret is the creation of relevant, fresh content on a regular basis. Our copywriters create useful, informative and educational articles for you and syndicate that content out via a variety of methods such as blogging, article distribution, and RSS newsfeeds. Third party sites pick up and republish this content, then link back to you as the source of that content. As the content we produce for you is relevant to your site, only sites in related industries will republish this content. Therefore, you are getting the relevant, one way, trusted, natural links for which Google and the others are looking.
borrowed from Arte Works.biz website. Link to article here
Tags: Search Engine Optimization SEO Optimize web site
Setting the Tone for This Blog
This first post will set the tone for this blog. I will catalog the nuggets of wisdom learned from researching everything about search engine optimization (SEO) and website promotion.
All sources will be cited giving them back links and credit for the information.
Bookmark this site and subscribe to my posts. We can learn together.
AFI
Tags: Search Engine Optimization SEO Optimize web site
All sources will be cited giving them back links and credit for the information.
Bookmark this site and subscribe to my posts. We can learn together.
AFI
Tags: Search Engine Optimization SEO Optimize web site
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