We are Learning How to Do it Together - SEO from the Experts. Join the Community Today!

Saturday, August 2, 2008

SEO - "On Page" Code Optimization

borrowed from Arteworks.biz website. Original article found here

Optimization of web site code accomplishes two primary goals. First, it makes your site relevant to your desired search engine queries. Second, it makes your site friendly to search engines, by which we mean that search engines are able to easily crawl or index all of the pages and content of your site.

One of the many search engine myths is that any competent web site designer knows how to properly optimize a web site for the search engines. This is like saying that the framer of a house is qualified to be the architect. It simply is not true.

Web site design and search engine optimization are two entirely different things.

The first step in any search engine optimization effort is to conduct detailed keyphrase research and competitive intelligence. This is a crucial step and is skipped over by many firms, who simply take the word of the client. It is important to remember in keyphrase research that the client is not always right.

The point of keyphrase research is to discover the keyphrases the client hasn't thought of, and to optimize for those, as well as the client's suggested keyphrases. Typically, a client may only be aware of a small fraction of keyphrases relevant to their business. As the goal of search engine optimization is increased traffic and, presumably, sales, keyphrase research allows us to ascertain additional, high traffic keyphrases which people are actually searching for on the search engines.

But how do we know this? We use a real time database of Internet search engine queries provided by Keyword Discovery. This is the keyphrase research tool of choice by industry experts. This database of real search engine queries allows us to examine keyphrases related to the client's suggested keyphrases, and discover those hidden gems which have high search engine query volume while at the same time have gone largely ignored by your competition.

We are not saying we will only optimize for "long tail" keyphrases for which nobody is searching. We will optimize for the keyphrases you ask us to. But, we will also optimize for additional keyphrases which are likely to generate a large volume of traffic to your site.

As an example, let us use the term "search engine optimizaton". It is one thing to optimize a site for that term. It is quite another thing to optimize for "search engine optimization austin texas". And quite another thing still to optimize for "search engine marketing firms". So, while a client might come to us with a suggested keyphrase, we will optimize for that keyphrase, as well as others that may have been missed by the client. This results in maximum visibility for your business over the spectrum of search engine queries performed by your potential customers.

Once the keyphrase research is completed, we begin the process of competitive intelligence. We want to discover what your competition is doing, so that we can do it better and beat them. This is a process by which we examine various keyphrases, who is ranking for them, and most importantly why.

We look at a number of factors in our search for the "why". We look at on page optimization factors as well as external factors such as inbound linkage and the nature of those inbound links. Once we are armed with this sort of competitive intelligence, we develop a powerful search engine strategy designed exclusively for your business. In other words, we beat the competition at their own game. We do everything they are doing, plus things that they are not doing, to get you to the top of the heap.

AFI: how can an individual do this on his/her own?


Tags: Search Engine Optimization SEO Optimize web site

2 comments:

Anonymous said...

Excellent Blog Post!!!


SEO:

Mothers Daily Wisdom
Honest Credit Restoration
honest credit repair company
The Lucky Ebay Website
Get a Business degree
Credit approved fast!
Quick loan approval
optimize website
search engine optimization
SEO

Brate said...

Hiring someone to optimize your website would be a really good idea if you have a new website and/or business venture. Using the services of an experienced Offshore SEO company will give you exactly the results you need. SEO companies are trained to generate a steady continuous flow of quality traffic in order to achieve more revenue for your business. This is one of those factors that many of the people are ignorant of. I am a physicist, and run my own clinic. Marketing was a part that generally doctors are unaware of. I made one website which I though would help me ameliorate my business, but it doesn’t make a great difference as it was far not found on search engines. Then, I came across a website designing and marketing company named as medicalwebexperts.com, with which I had a contract for advertising and optimizing my website to make it google-friendly. The main problem with my website was found to be improper website coding, which resisted my website to be listed in top most search. The company did well in reconstructing my website, making it popular using SEO techniques. The benefits are slowly coming into action. Website helped me getting a good sum of patients at my doorstep. Web marketing really helped my business work, making my investments in SEO worthy.