How to put AdSense in the middle of Blogger posts

Problem

In the famous Google AdSense heat map are reported the most profitable areas where to put advertising for your site or blog.

There is no mention of a placement in the middle of your posts.

Why?

Because by default Blogger, the blogging platform offered by Google, doesn’t offer a way to break a post in the middle and put there an ad.

But, if you search very carefully on the Net, you’ll find that several webmasters tried to put ads in that position and report a significant increase in profits.

This post doesn’t confirm an increase in profits when an ad is in the middle of a post, but explains how to put AdSense in the middle of a Blogger post.

Solution

There is a simple way to solve this problem: move post body around the advertising code, just with a bunch of JavaScript and a couple of DIVs. In 2 easy steps:

In your Blogger template:

Find the tag (you must check Expand Widget Templates in Blogger console) and replace it with following code:

...

*** EDITOR COMMENTS: - Google obviously doesn't want ads in the middle of Blogger posts. this is the second time the html I posted to put adsense in the middle of Blogger posts has vanished. In addition, the code also disapeared from the test blog it was put on.

For the betterment of the SEO movement, this blog cannot get "black listed" by Google, so we need to move to a different topic. ANY FEEDBACK?



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Savvier Keyword Research for Google

The late Ken Giddens, who was a first-rate web marketing
genius in his own right, said 'If Content is King on the Internet,
then Keywords are Queen.'

That's exactly right. Discovering just one new pocket
of keywords that you hadn't thought of before
can double your traffic in 10 minutes.

One of the most valuable things you can do is get
a 'competition level' of various keywords. How many
people search? How many bidders? How many pages
are there on the Internet about this topic?

Before I start a Google campaign, I take a look to
find out how many bidders are bidding on my keyword.
If there's less than 10, it's going to be a day at the
beach. More than 30, we'd better sharpen our pencils.
More than 60: Only experienced web marketers should play.

Every conceivable combination of keywords represents
a market.

There's an infinite number of keyword phrases.

So there's an infinite number of markets out there
for you to tap into.

Search Engine marketing is all about niches. It's not
about being all things to all people, it's about being
a few specific things to a few specific people. The
profit is in areas where there's a lot of need and not
very many bidders.

Example:

There are 103 Google bidders on the phrase 'used car.'

But there are only 13 bidders on the phrase 'used japanese car.'

And there are only 24 bidders on 'san diego used car.'

It's always better to be a big fish in a little pond,
*especially* if you're just getting started. The narrower
the niche, the more valuable the click usually is, and also
the less that click normally costs you.


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How to Build a Keyword List

Perhaps the most important task in any search engine marketing campaign – whether it is for organic search engine optimisation (SEO) or pay per click (PPC) advertising, is building a list of relevant and searched keywords.

Unfortunately, most people do not know what keywords are actually being used to find what they are offering.

Developing a list of keywords takes time and patience.

In order to develop a comprehensive set of keywords, plan on spending at least 8 hours of work if not much more. It could actually take days to develop your first list and from there on it is an ongoing process.

Here are the basic steps to conducting keyword research for either organic search engine optimisation (SEO) or pay per click (PPC) advertising:

READ THE REST OF THE ARTICLE FROM BRUCE CLAY:



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Importance of Keyword Selection in a PPC Campaign

Excellent advice from Bruce Clay.

To a large extent, search engine marketing is about choosing keywords for your Web site that will be most effective, and keywords in a PPC campaign are just as important as in an SEO campaign.

What is a keyword?

A keyword is a word or phrase that people (consumers or businesses) would employ to locate information on the products or services or topic that they are interested learning more about or purchasing.

For example: A professional bull rider is interested in purchasing new boots. He turns on his computer and visits his favorite search engine.

In the search box he enters the keyword cowboy boots. In addition, he may also enter men’s cowboy boots, western cowboy boots, or authentic cowboy boots.

Of course, since he is a cowboy, certain brands of boots are important so he might also enter designer cowboy boots, Justin cowboy boots, or Tony Lama cowboy boots.

Finally there are different styles of cowboy boots: round toe cowboy boots, crepe sole cowboy bots, and narrow or point toe cowboy boots.

The core idea behind keyword selection is identifying the words or phrases that are important to your target audience and therefore will be the most effective to use on your Web site.

When search engine visitors click in your PPC ad, they are sent to a page on your Web site. As an advertiser, you are only charged when a visitor clicks on your advertisement to visit your Web site.

Making sure you are bidding on keywords that people will be searching for is critical to the success of a pay advertising campaign.

Up front, it is all about visibility. The more eyeballs that see your ad – if it is relevant to what they want – the better chance you have of making a sale or getting a lead.

Bidding on the wrong keywords will only frustrate you and waste your hard earned money.

Bidding on the right keywords can bring you rich rewards but be warned, you will need to research the cost of bids for keywords because some good keywords can also break you.

Incorporate some niche keywords into your campaign that might not cost you as much. You will also want to balance the keywords that will bring you visitors at the short end of the tail or buying cycle as well as the long end of the buying cycle.

Learn more about how to perform proper PPC keyword research to identify what words are being used in searches today.

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Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns

Excellent advice from Bruce Clay.

For ad copy to convert readers to visitors, it must grab the reader’s attention.

Whether it's a print ad in a magazine, a pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it.

You may be advertising in the right place at the right time, however, without the right message, you will have a problem.

If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realising how it relates to them.

If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.

So what characteristics do you look to include when writing ad copy?

First, be sure to use your keywords in your title and even in the description when you can.

If possible, start your title with the keyword or keyword phrase.

For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer.

People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!)

You will want to include a reason for someone to choose to respond to your ad and take action.

Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?

For example, perhaps you are offering a health resort holiday package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a holiday from the daily stress of home and work.

Appeal to their wants and needs and they'll be enticed to click-through.

Your PPC ads might look something like this:

Health Resort Special
Relax, Rejuvenate & Meditate.
Join us for a wellness stay.

Holiday Get-away
Pamper Yourself & Relax.
Join us for a stress-free stay.

Beach Holiday Rentals
Stressed, tired, need to escape?
Feel your cares melt away...

Health Resort Holiday
Get in shape today at our
private paradise holiday getaway.

However, effective ads are only a part of the campaign.

Once your PPC creatives persuades a searcher to click, your landing page must now convert them.

It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.

Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions.


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Landing Pages for PPC Campaigns

Excellent advice from Bruce Clay.


With a PPC campaign, content or Web design changes are not necessary, although in order to create really effective Pay Per Click Internet advertising, you might want to make some changes.

In fact, a Web site is not even really needed. A Web page that answers the searchers query and points them in the right direction for more information is all that is really required.

Compelling content that gives visitors what they are looking for and converts them into buyers or leads is what you really need.

Your PPC Campaing landing pages should load fast. This means you shouldn’t clutter them with heavy images and unnecessary information.

Don’t let your visitors wait too long because they are likely to get frustrated and go somewhere else. And all this after you paid for them to click to your site.

Create Compelling Content:

For the most part, visitors tend to scan websites, looking for the information or offer they saw in your ad. It’s best to leave out extraneous content that does not fit into your ad's objectives. A cluttered website can be confusing so it’s important to organize relevant information in a clear and concise format. Use a clear and compelling call to action to lead your visitor to your offer.

Use Easy to Follow Navigation:

Make it easy for your visitors to find what they are looking for. They are there to accomplish a task, be entertained, learn something or take advantage of an offer. Make it easy for them to do what they and you want them to do. A user-friendly website is an efficient website that maximizes productivity and minimizes frustrations. It values the visitor providing them with a positive & rewarding experience.

Follow Some Simple Usability Rules:

Consider what your visitors experience might be after they click on your ad. For example, if your target market is baby boomers or senior citizens, they most likely will have difficulty reading smaller text, so create landing pages with larger, easy to read fonts. If your demographics are mostly women, use language that appeals to women. Be sure your page loads quickly and there is a compelling and prominent call to action.

Track Conversions:

If your Web site is not a product driven e-commerce Web site, you might also consider using a short form for your visitors to fill out requesting more information or to obtain a free product or sample. You can then use this form to track conversions at least at the PPC campaign level. If it is product driven, and they can purchase directly from your Web site, be sure to put some form of metrics in place for tracking conversions.


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