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Saturday, December 13, 2008

Savvier Keyword Research for Google

The late Ken Giddens, who was a first-rate web marketing
genius in his own right, said 'If Content is King on the Internet,
then Keywords are Queen.'

That's exactly right. Discovering just one new pocket
of keywords that you hadn't thought of before
can double your traffic in 10 minutes.

One of the most valuable things you can do is get
a 'competition level' of various keywords. How many
people search? How many bidders? How many pages
are there on the Internet about this topic?

Before I start a Google campaign, I take a look to
find out how many bidders are bidding on my keyword.
If there's less than 10, it's going to be a day at the
beach. More than 30, we'd better sharpen our pencils.
More than 60: Only experienced web marketers should play.

Every conceivable combination of keywords represents
a market.

There's an infinite number of keyword phrases.

So there's an infinite number of markets out there
for you to tap into.

Search Engine marketing is all about niches. It's not
about being all things to all people, it's about being
a few specific things to a few specific people. The
profit is in areas where there's a lot of need and not
very many bidders.


There are 103 Google bidders on the phrase 'used car.'

But there are only 13 bidders on the phrase 'used japanese car.'

And there are only 24 bidders on 'san diego used car.'

It's always better to be a big fish in a little pond,
*especially* if you're just getting started. The narrower
the niche, the more valuable the click usually is, and also
the less that click normally costs you.


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