It is not about link popularity - it is about trusted link popularity. There is a difference.

This is where the rubber meets the road when it comes to getting top search engine rankings. Despite the rumors and myths to the contrary, "on page" code optimization is simply not enough. Off page work is absolutely necessary. This is why effective search engine optimization strategies take time and cannot be achieved with a one time "optimization" of meta tags or other code elements.

An effective strategy for building text link popularity should only involve natural, one way, inbound links from trusted, relevant sources. This means:

• Natural - Links that are not bought, sold, traded, or part of a link exchange scheme. Natural links are links that individual webmasters make from their sites to your unique, original, and fresh content.

• One Way - Links to your site are inbound links only, they are not reciprocal links in which you trade links with other sites. This would include link swaps, link exchanges, and the like.

• Trusted Source - Sites that Google trusts based on past behavior and the link popularity of that site and of sites pointing to that site. A site earns a reputation by being a responsible site providing useful content to Internet users.

• Relevant - Links that come from sites related to your industry. Link popularity services that do nothing more than go out and get links from any site whatsoever will not get you relevant links. You want links from sites that are similar to yours in some way.

If we are not building your link popularity via link exchanges, link farms, or any of the other ways described above, what do we do?

The secret is the creation of relevant, fresh content on a regular basis. Our copywriters create useful, informative and educational articles for you and syndicate that content out via a variety of methods such as blogging, article distribution, and RSS newsfeeds. Third party sites pick up and republish this content, then link back to you as the source of that content. As the content we produce for you is relevant to your site, only sites in related industries will republish this content. Therefore, you are getting the relevant, one way, trusted, natural links for which Google and the others are looking.

borrowed from Arte Works.biz website. Link to article here

Tags: Search Engine Optimization SEO Optimize web site